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Week 10

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Final Pitch (Presented by William Geckwood-Lock) Feedback notes -Love the idea of getting people together and creating a community. -Can definitely see this being used by many. -Like incorporating the council for local appeal. -For developing an app, need to get a technical partner on sight because thats where the main starting costs is going towards. -App downloads are slowly dropping so this app needs a big selling point to be successful. -Make sure you investigate how the tech is built and process it goes through. -Work on revenue model how much specifically is coming in over time. -There might be difficulty managing first interaction, if no one is on or that same people are on all the time it will be hard to launch properly. -How will people know whether spaces and venues will be free, app has to help with that. -Build competitive aspect as well as casual. -Add a feedback section to the app to add loyalty aspect. -First find the community (club, sport, pa...
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Week 9

This week the team had many discussions on what we wanted our final business plan to look like. By this point we had already considered: - Non-profit business plan maintained by council. - Crowd funding - Offering advertising upfront to companies Non of which had proved successful. Disadvantages in non profit business plan. We had decided not to go with the non profitable business structure because it seemed like a project that will take a lot of man power to sustain and the effort that was put in over powered the reward it gave. Relying on grants, advertising payments, and the dragons contributions did not seem like a solid structure especially when it came to repayments for the dragons. It would also be difficult to take the app to other countries with the money we would make on grants alone. Consideration of profitable business plans. Use dragon's contributions to help cover development costs plus additional expenses for our labour as we aren't doing th...
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Week 8

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Week 8 Pitch Social and mental wellbeing is heavily effected by activities such as social port. the problem we found was there was a lack of people who had the 'base' or enough people they knew that were sporting enthusiasts. Therefore not being able to go and play sport socially or causally as frequently a they would have liked. Wellington is a creative and business oriented city with incoming designers and business students coming through the city each year.  We went out and conducted a survey into the local wellington community and asked how often people participated in casual sporting activity and majority saying they did occasionally or regularly whilst a large portion said that they never did.  We then asked why don't you participate in casual sporting activities and the most answered was that they didn't know people to play causal sporting activities with alongside not knowing locations or owning the equipment to go and play any casual sport. ...
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Week 7

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Feedback from class Given advice for a business model to sell idea to dragons with increasing profit margins The idea was all the bulk costs comes from app development and advertising, but then maintenance costs level out and become constant. This gives the revenue a chance to rise and end up making profit. This profit structure model shows the initial expenditure that would be needed to develop the app then the spiked of expenditure represent introducing the app into other regions of the country or cities around the world -  these would mainly be advertising fees and communication with potential sponsors that would provide us with information such as sports facilities and a user-base that would be interested in the use of the app. The Vertical/Horizontal lines represent the revenue generation that would be seen from introducing the app to other cities around the world. this would be a consistent growth as revenue streams would come in from these cities whilst the cost...
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Week 6

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Interim Pitch One Pager Feedback Good presentation well spoken by Will and under 4 minute time limit What is stopping it for being scale-able ? why focus on Wellington? Need to define who is going to pay for it? Define profit figures Conversation with ASB Sports centre Wellington: Will T - Do you offer advertising platforms at the ASB Sports Centre? How might we be able to advertise through the ASB Sports Centre? What are your advertising options and costs? ASB Sports Centre- Hi Will thank you for your message - your app sounds interesting and I would be keen to find out more about it. On site advertising options include TV display screens, flyers, posters, banners. We have online options too. I am keen hear more about your app! This provided us with not only a validation that the app idea was an interest to people in the target market but an interest by a huge potential client or sponsor that we could advertise through. The ASB is one of Wellingtons largest spo...
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Week 5

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Discussions with: Wellington City Council Wellington Academy Football City council meeting At the beginning of week 5 we set up a meeting with the wellington city council. this was to discuss the feasibility of our idea and potential funding. The Wellington City Council was very interested in our idea of a social sporting platform. This was due to it promoting community wellbeing and the community coming together. The council gave us there fully support, and offered to potentially help maintain the app after its completion using there in house team of developers. However, they said they couldn't fund us the start up costs as all council money is rate payer money and gets allocated to selected areas. They also stated they could make this app themselves using there in house developers and web designers, but it would take years as they are very busy. After talking with the council we set up a meeting with a local app developer to investigate start up costs. ...
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Week 3

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Information Sheets Further idea development. Target audience At this moment our target audience is aimed towards tertiary students new to the city of Wellington. This particular target audience applies to us as a group because we all have had situations where we wanted to play some social sport with people but different factors prevented us from doing so. Wellington has a good population of students as they host multiple Universities and tertiary institutions. Students new the city... are unaware of venues and locations where casual sports are played? if they don't have any friends to play with, they don't know anyone to play with. don't have much disposable income are willing to explore the city an so on... A social sporting platform will cater to this particular audience because there are many like minded people who want to engage in casual sport but just need to be connected with people and venues. How the social platform will work Create sp...
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